Baby boomers are the new Generation Invisible

Baby boomers are the new Generation Invisible

Forget what you know about boomers: the group we love to mock is having its moment in the sun. Just last month, president-elect Joe Biden, 78*, and his 56-year-old running mate Kamala Harris were made Time magazine’s Person of the Year.

Elsewhere a new study found that boomers are Britain’s greenest generation, while a cohort of style influencers in their 60s or above, such as Japanese retirees Tsuyoshi and Tomi Seki, are giving “true gen” Z a run for their fashion money on Instagram.

There are more than 14 million boomers – those born in the post-World War Two baby boom – in the UK. A new whitepaper we published with Norstat shows that this group has formidable spending power (up to 17 times more than millennials) and a thirst for enlarging life experiences.

Source: Baby boomers are the new Generation Invisible

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"Living like someone left the gate open" is our motto. Our goal is to create a safe place for all boomers to hang out and hopefully find inspiration and info on a variety of subjects like health, fitness, lifestyle, recipes and so much more....come on in, your future is waiting!

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